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Join me for this exclusive high performance training and coaching program, what I refer to as my Strengths Champion Certified Coach® Masterclass, and I promise to help you and your company lower employee turnover, increase product quality, boost collaboration between managers, and increase profits.

A tall order, you might think, but I’ll let you in on a secret:

The key to improving all of your metrics is to do what the world’s greatest leaders do.

And that is to know your individual strengths (and those of the managers and employees around you) and to actively encourage everyone in your organization to use those strengths at work each and every day.


Employee Engagement

Have your people taken their eye off the ball? I’m a tennis player, so I like the clarity of this expression. The ball is a metaphor, of course. In the strengths world, the ball has another name: Employee engagement.

I know what you’re thinking. Engagement sounds like a nonsense word created by high-priced consultants. On the contrary, you can measure engagement with a researched tool like the Q12. I’ll teach your organization how to measure engagement and do action planning with the Q12 tool. Employee Engagement influences your sales, customer loyalty ratings, productivity reports, turnover trends, safety incidents, theft, and absenteeism, I could go on.

Did I forget to mention the most common yardstick of all: profitability?

Businesses which consistently measure low in engagement—or any of the metrics I just mentioned—are routinely and systematically squandering profits.

The fix is simpler than you might think. The most direct route to increased profits is to reengage your employees. By that, I mean creating ways to encourage your people to work with passion and feel a profound connection to your business. And the ONLY way I know of to achieve such a profound connection is to create a culture where every employee is using his God-given talentshis strengthsat work each and every day.


Great Leaders

My Strengths Champion Certified Coach® Masterclass is intended to turn a great leader into a Strengths Champion by giving her the tools to build a strengths-based culture within your organization.

This leaderyou, if you are up for the challenge—is your company’s Strengths Champion Certified Coach®.

Let me take a moment to talk about why I’ve chosen the word “champion.”

A champion implies winning. If you want to improve employee engagement and thus win over your workforce, win new customers, and win entirely new markets, then my Strengths Champion™ Program is exactly the training and coaching program your company needs.

Just what can you expect from my Strengths Champion™ Certified Coach Masterclass?

I could list a bunch of features and benefits, but instead, how about I tell you a story?

In 2014, the Triad Group, an injection molding and machine company, faced runaway turnover caused by a series of leadership changes, lack of strategic direction, and poor communication with the production teams.

That’s when company owners Russ and Nancy took on the role of Strengths Champions and began a sustained effort to turn the company around by creating a strengths-based organization and thus reengaging managers and employees.

Russ and Nancy used about every tool in the book.

They gave each employee the StrengthsFinder assessment, issued jerseys with the employee’s top strengths stitched in bold letters on the back, developed a six-week training and coaching program for all employees, handed out strengths calendars to help their people focus on their strengths every day, created a bucket wall to remind everyone the power of strengths in promoting positive interactions, and even posted team strengths grids on the shop walls to show off the diverse talents of each team.

Russ and Nancy did other things, but what’s most important are the results they achieved.

  • Monthly turnover fell from 85 percent to 8 percent.
  • Scrap rate dropped from 35 percent to 1 percent.
  • Productivity jumped by 200 percent.

And finally, profitability increased by 233 percent.

There’s no question that throughout this process Russ and Nancy transformed from average leaders to two of the world’s greatest leaders.

Become a Strengths Champion, Today!


Brent O’Bannon

I’m Brent O’Bannon, a full-time strengths coach and trainer.

I’m a Professional Certified Coach with the International Coaching Federation and the world’s 1st GALLUP-Certified Strengths Coach. I’ve been coaching leaders, executives and managers for more than twenty years now, and when I do the math the numbers are crazy. I’ve facilitated more than 27,000 coaching sessions and spoken to more than 100 organizations across the globe in such far flung places as Afghanistan, United Arab Emirates, and China. 

That’s my public bio and often all you’ll get out of me.

Lately, however, I’ve taken an interest in the stories we tell ourselves, those rambling explanations of how we got to be who we are.

And while I often focus on others, for those interested, I’m willing to share my own story, or at least a part of it.

Here goes.

I mentioned that I’m a tennis player and have been for much of my life. I picked up my first tennis racquet at thirteen and intuitively knew the sport fit my body and personality.

The next day, I quit football—no easy task for a kid from East Texas where football rules—and committed my efforts solely to tennis.

I took lessons and practiced hard. In fact, long before I was allowed behind the wheel of my father’s truck, I drove our old tractor to town to the high school courts where I hit balls against a wall for hours.

Problem was few people in my small town of Grand Saline played tennis, and even fewer were any good at it.

My break came when our high school hired a new tennis coach, Jerry Slayton.

Thereafter, Coach Slayton became my coach and mentor.

He quickly saw something in me I didn’t see in myself—a mix of raw talent and drive that if focused might mature into greatness.


Improve On What’s Working

My Strengths Champion Certified Coach® Masterclass is a unique combination of virtual training and one-on-one coaching, depending on which package you select.

To get the most out of my program, I recommend the 5 Star Package! Here’s what it comes with, in a nutshell:

  1. 12-week virtual training – 1 hour a week at TBD.
  2. 6 – 1 hour coaching calls.
  3. 2 peer strengths-based coaching sessions.
  4. Private Facebook group with access to tools and resources.
  5. Take a certification test.
  6. Create your FREE profile on our Strengths Champion™ Directory
    or upgrade your listing to strengthen your visibility by adding
    your photo, specialties, website, and more!

Really, it’s that simple. And if you’re looking for something a little more cost effective or less time consuming I have two other packages to help you on your journey towards becoming a Strengths Champion!

 1)  12 Week Virtual Masterclass

The training material is an array of successful strategies for helping leaders, managers and teams maximize individual and collective talents to reach desired performance outcomes. The workbooks and guides include everything you and I need to address specific team-related issues and challenges using strengths-based development. 

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These resources focus on the following four areas:

  • Maximizing Talent

    We’ll kick off the masterclass by talking about youyour company’s Strengths Championto make sure you understand and appreciate your own unique talents in the context of this new role. Then, we’ll discuss ways you can help other managers understand each team member’s distinct and powerful talents.

  • Strengths-Based Management

    I’ll share definitive techniques for using strengths-based management to harness your peoples’ strengths for productivity. 

  • Q12 and Employee Engagement

    We’ll talk about your company and your industry and how you can discover, develop, and deploy the Q12 for greater team engagement.

  • Coaching Conversations

    And finally, we’ll talk inputs and outputshow to coach EVERY employee with strategies for maximizing their individual and collective talents to improve company productivity and performance. 

Champion is a State of Mind


Think Years Not Days

Remember, building a strengths-based culture is a long-term game.

In his own way, Coach Slayton was a pioneer in strengths philosophy.

First, he thought long term, a challenge for any high school coach pressured to get results now, this match, this tournament, this season. In spite of the pressures, he suggested small changes to my game that if repeated over and over would reap massive benefits months or even years in the future.

Second, within days of working together, it seemed, Coach Slayton had identified my core strengths—quickness, sharp reflexes, aggressive play at the net—all the skills of an exceptional doubles player. He pushed me hard to improve the things I was already good at and in doing so gave me the confidence to make shots I had previously given up on.

I recall how he didn’t spend a second fixing my weaknesses, and instead drilled me on ways to enhance my natural talents until they overpowered any shortcomings in my game.

In the end, Coach Slayton’s strategy paid huge dividends.

My junior year in high school, he selected me and a partner to play first team doubles. By year-end, we had advanced to the Texas Tennis State Championship tournament.

Throughout the tournament, my partner and I played our game—quick, aggressive play at the net—and we didn’t lose a single match. That year, 1981, we won the Texas AAA Doubles Tennis State Championship, a dream come true.

I share this story not as an example of tennis prowess, or even the magic of dreaming big, but as an illustration of how an effective and consistent focus on individual strengths can lead to tangible, almost miraculous, outcomes.


Training. Coaching. Certification.

My Strengths Champion Certified Coach® Masterclass is different than any other coaching program on the market.

It’s more than just training, more than personal coaching, more than a business fad sure to lose its luster in a year or two. In fact, some 20+ million people around the world have taken the StrengthsFinder now re-branded as CliftonStrengths assessment with the sole purpose of better understanding their individual strengths, and, with luck, applying those strengths at work.

My Strengths Champion Program Certified Coach® Masterclass can and will transform your organization if you give me a chance.

I have 3 packages designed to meet you at whatever level you’re willing to invest in, both with time and money. Pick the one that’s right for you.

  • 5 Star
  • 12 Week Virtual Masterclass
  • 6 – 1 Hour Coaching Sessions
  • Life Time Access to Resources
  • $3,750
  • 4 Star
  • 12 Week Virtual Masterclass
  • 3 – 45 Minute Coaching Sessions
  • 1 Year Access to Resources
  • $2,000
  • 3 Star
  • Online Masterclass
  • 90 Minute Strategic Planning Session
  • Do It Yourself Online Resources
  • $800


Let Me Champion You

I mentioned Coach Slayton, a powerful coach and mentor in my early life. Since, I’ve had other business and professional coaches who played an equally influential role.

Just a few years ago, in October 2012, I got a phone call from Gallup CIO Phil Ruhlman who, along with Gallup Senior Consultant Curt Liesveld, invited me to join Gallup’s groundbreaking Coaching Certification class. I accepted his invitation and became the first Gallup certified strengths coach in history.

Thereafter, Curt Liesveld became my mentor offering advice on coaching and occasionally sharing insights into Gallup’s latest management research projects. 

My point: I believe in coaching and you should too.

So, let me make you an offer.

Let me be your Strengths Champion Coach, and I will do for you what Coach Slayton and others did for me—help you raise your game to a new level.

A level higher than anything you could achieve on your own. A level so high with outcomes so lofty you may not believe you’re up for the challenge.

You are.

If you are genuinely interested in introducing a strengths-based culture to your company or organization, then I’m your coach. Pick up the phone and call me today.


Seriously, do this and put the odds in your favor.

Still have questions?



Copyright © 2018 - Brent O'Bannon LLC